Name of the restaurant - Shamo in japan language means combat hen. That was our main elements with the label which we came up with. Illustration was made by Maciek Polak - tallented person with skills in drawing. A lot of nice realizations in the past with effects in small size and big scale like murals. His lines work closely with Shamo brand identity. Maciek was right person on the right place.
FIRE - Flavoured GIN
We propose simple and short name of the GIN. It will be of course FIRE. Nice word describe bad situation in restaurant sector. We moved forward with the logotype of the word "FIRE". From first line to the last We created a custom font to reflect the brand's personality. Maintaining harmony in the typography with modern and simple look. We took a lot of inspiration from japan language and letters to create our own style but in the same time communicate own unique character. That was our mission.
To better show actual situation we add two sides of the label. Inside bottle we have hen on fire which symbolize bad times. But on the front hen is running out safely this symbol should people give power and hope for a better times.